1. Constantly Emailing
Email is always a necessity when it comes to marketing, however too many emails are only going to drive your consumers away. It’s always a good idea to give your customers an update about your business every few weeks, but if you a emailing them more than once a week they are only going to unsubscribe to your emails. & FAST.
2. A Complex Password
You might think you are doing the consumer a favor by requiring a “secure” passwords for your site, but in fact you are only making it more difficult. With social media as essential part of life currently, users have so many accounts that it’s too hard to remember each password, especially if they require unnecessary caps, numbers, & symbols. Eventually they are going to forget their password & no longer visit your site, which means less business for you in the long run.
3. Too Many Questions
If a form is too complicated, a consumer will abandon their online purchase. In order to assure this doesn’t occur, it is recommended to use a Social Login, which allows users to login in using their existing social identities, or limit the necessary information required for their purchase.
4. Being Mobile Unfriendly
Today, everyone is using their smartphones for on the go internet access. Mobile is becoming one of the most personal & powerful forms of communication. According to studies, about 40% of people who have a smartphone use it for going online, therefore if your site is not mobile friendly, then you are missing out on all the mobile customers.
5. Posting the Same Message Everywhere
When you are posting a message on social media, you have to remember that each platform calls for a different approach, you can’t just copy & paste the same post as your consumers that follow you on each channel will notice. For instance, on twitter you should write a short post, but on snapchat you should rely on visuals to help sell your product,
6. Creating a Relationship Based on Sales
You know you want money & the consumer knows that you want their money. That has already been established. You need to remember that although money drives our economy, relationships are what drives your business. Therefore it is important to establish a relationship with the consumer so they feel more comfortable. This can be done just emailing them a something as simple as “Happy Birthday!” or “Happy Holidays!”
7. Making Your Customer Wait
Everyone hates waiting, especially the customer. Consumers know that a business doesn’t always have enough time & support to assist everyone at once, but it is important to show that each customer is equally as important as the next. If you don’t have time to assist them right away, it is important to keep the in the loop. A simple “I will be with you as soon” will go a long way.
8. Hiring People Who Don’t Care
Who you hire represents the entire company, take the effort to hire employees that care & are passionate about the success of your business. Employees need to have the proper work ethic and patience when dealing with customers. Rude employees who do not take the time to make the customer happy and comfortable will drive business away. It is important to take the time to hir e and train the right employees for your company.
9. Providing Misinformation About a Product
With the popularity of the internet, customers today are smarter than ever. If you provide inaccurate information about a product, the news will spread like wildfire. If your product or service does not meet the customer’s expectation, they will not be back for more. It is one thing to sensationalize a product in an advertisement, but it is another to say “one size fits all” when it does not.
10. Not Taking Complaints Seriously
When a complaint is made, it is important to work on it immediately. Taking action shows the consumer that you care about their business as well as your own. You might think that one little complaint isn’t a big deal, however if one person has a problem with your product or service, it is likely that there are more customers out there who feel the same way.