If you are involved in the back-end of a business, it’s likely that you understand the importance of an SEO (Search Engine Optimization). While many know the basic concepts of an SEO, you probably don’t know about the most important aspects in developing a successful SEO. Even something that seems minor may be affecting your website’s SEO far more than you could ever imagine. We have collected the most important aspects to maximize SEO success for your business website. Paying mind to the material related to your brand being released on the internet takes a mindful effort, why not stay ahead of the game while you’re at it.
- Make a List of Strong Keywords
Keywords are the heart and brain of SEO. Choosing the right ones to match your brand will make all the difference in your website thriving vs. dying. Aim for unique keywords that are connected to your particular website. Try your best to compile about 5-10 keywords for your website and allow those to be amplified through your business.
- Create a Responsive Theme
By creating a responsive theme, your website will be able to be easily accessed across a wide range of devices (computer, tablet, mobile) creating a great experience for your consumer. If your theme isn’t responsive it can hurt SEO by causing a higher bounce rate, a poor user experience, and having to duplicate content. No thanks!
- Create Internal and External Links
While developing your website, the links generated are just as important as your keywords. Having both internal and external links means you will be linked to articles on your website, in addition to other blogs and websites. Internal links will help visitors navigate through your site while external links enhances your readers experience and allows your search engines to understand your niche.
- Provide Alternative Text
When an image is displayed, it’s important that you provide an alternative text. On every image match a primary keyword in order for the user to be able to identify it. For instance, if your logo says “Green Tea” make sure to attach the actual words ‘Green Team” to the image via alternative text.
- Use Meta Description
Meta descriptions are used on search engine result pages to display snippets for a given page. The meta description tags serves the function of advertising copy. It draws readers to a website by crafting a compelling description with important keywords for your website. Magical Meta, gotta love it.
- URL Optimization
To improve your SEO, it’s extremely useful to optimize your URL for each post on your website. A good URL will not only be easy to understand for the page visitor, but will also briefly explain what the page is about. If you URL contains a bunch of numbers and letters in a random order, it is a bad example of a URL and it is severely taking away from your SEO ranking.